Google has started testing the phasing out of third-party cookies on Chrome, affecting about 1% of its users or approximately 30 million people.
Learn how to check if you are part of the initial test.
Third-party cookies, which track users' browsing habits across different websites for targeted advertising, are slowly being replaced by Google's Privacy Sandbox APIs.
Firefox and Safari have already eliminated default access to these cookies, with Google expecting to follow suit by adopting a more secure method.
The shift away from third-party cookies marks a significant change in online advertising, requiring advertisers to adapt to new privacy-preserving technologies.
Google is actively working with web developers to create solutions that protect user privacy while ensuring the web remains dynamic and accessible.
Based on the test results and whether it causes significant issues with the displaying of websites, Google will begin to gradually phase out third-party cookies for the rest of its users starting in the third quarter of 2024.
Google Chrome users who are added to the third-party cookie deprecation tests will not be notified.
Google has shared information in a support document on how to check if you are part of the test.
This icon indicates that the site is attempting to use third-party cookies and that Chrome is restricting this access as part of its new Tracking Protection feature.
This feature limits cross-site tracking by blocking third-party cookies by default.
If you wish, you can temporarily allow third-party cookies for the site you're currently on by toggling the permission in this dialog, which will be granted for 90 days.
For users not included in the 1% or those who haven't manually blocked third-party cookies via Chrome settings, Chrome DevTools will display warnings about potential cross-site cookie issues.
For those within the 1% testing group, DevTools will show errors indicating that reading and setting third-party cookies have been blocked.
This new Tracking Protection settings panel signifies that your browser is part of the group with restricted third-party cookie access.
These indicators will help you understand whether your Chrome browser is part of Google's initial testing phase for phasing out third-party cookies.
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This Cyber News was published on www.bleepingcomputer.com. Publication date: Sat, 03 Feb 2024 19:15:07 +0000