In this Help Net Security interview, Arkin discusses a collaborative approach to building trust among customers, employees, and stakeholders, focusing on transparency, shared responsibility, and empowering others to integrate trusted and responsible technologies.
Trust can seem like an abstract concept, but it's critical to the success of businesses everywhere.
At Salesforce, Trust is our #1 value, and we build security into everything we do - across the business and our entire ecosystem - so that our customers and partners can focus on growth.
We see the value of our trust initiatives, like zero-trust architecture and transparent communications, in everything from our customer feedback to overall business growth.
That's the mission and why I'm here - to listen to customers, understand their priorities, and then apply those learnings to optimize our security systems and communications.
Diving deeper, Salesforce has a world-class security team with security tools and systems to prevent, detect, and respond to any security threat.
We use the SANS Security Awareness Maturity Model as a benchmarking tool to guide the maturity level of our security awareness program.
We earn the trust of our customers, employees, and ecosystem through transparency, security, compliance, privacy, and performance.
Every day, a global customer base counts on Salesforce to deliver game-changing technology like AI, trusted and at scale so they can be successful.
Although certain situations - especially those in the security landscape require more discretion about who knows what and when - transparency remains vital in building and maintaining that trust.
By taking a collaborative, education-focused approach to security and investing in tools, training, and support for everyone who works for and with us, we can instill even greater trust across our ecosystem.
A core business imperative for us is ethics - particularly as we dive into fast-developing technologies like building and using trusted AI, and all the decision-making that comes with these new innovations.
Security incidents are a matter of if, not when, and cyber resiliency is top of mind for customers.
Trust is the customer's ability to depend on Salesforce's security, performance, and transparency.
Having a trust-first culture means Salesforce builds security into everything we do, from the inside out, so our customers can focus on growing and innovating.
Trusted Innovation recognizes that security is an enabler, not a blocker.
Companies face an ever-increasing need to go faster, and Salesforce's security strategy is built to support innovation securely.
Salesforce's team of exceptional security professionals continually innovates and raises the bar to stay ahead of tomorrow's threats.
As I step into the Chief Trust Officer role, my mission is to help Salesforce continue to earn the trust of our customers, employees, and stakeholders by raising the bar for data security, transparency, privacy, and performance.
From providing counsel on security best practices to offering training on the tools available to strengthen the security measures, I look forward to partnering with our ecosystem to ensure they have the resources they need to build trust and security across their business.
This Cyber News was published on www.helpnetsecurity.com. Publication date: Mon, 19 Feb 2024 05:43:04 +0000