MSP DMARC Journey For Effective Lead Generation: Watchdog Cyber's Sucess Story

Watchdog Cyber delivers proactive cybersecurity solutions and compliance services tailored for businesses in the SMB space.
With a focus on healthcare, logistics, education, and manufacturing industries, Watchdog Cyber ensures robust protection for its clients in the ever-evolving landscape of cyber threats.
DISCOVERING EASYDMARC. Aaron Gurgul, Co-founder at Watchdog Cyber, discovered EasyDMARC over six years ago while working as an IT director at a school district.
They experienced a malicious malware attack that seized control of their Outlook client, leading to unauthorized mail spamming.
At that time, they only had an SPF record in place, lacking both DKIM and DMARC. In response to this incident, Aaron promptly implemented EasyDMARC to prevent similar occurrences in the future.
MAIN MOTIVATION FOR MSPS' END USERS. Watchdog Cyber positions DMARC primarily as an email security measure and additionally as a safeguard for the business's reputation.
According to Watchdog Cyber, the program provides access to a wealth of professionally crafted content, a valuable resource for a new business heavily invested in marketing.
The fact that the materials are professionally done and can be white-labeled adds substantial value to Watchdog Cyber's marketing endeavors.
Watchdog Cyber adopts both approaches with DMARC. While both methods are in play, the current focus is leveraging DMARC as a conversation starter.
This is because, in many cases, people don't configure DMARC at all or misconfigure it.
The domain scanner is pivotal here, offering a valuable chance to assess the email environment before engaging with the customer and initiating a meaningful conversation.
Presently, engagement primarily happens through phone calls or various in-person events.
Within networking groups, Watchdog Cyber's management actively uses the domain scanner, bookmarked on phones, for live in-person scans.
During conversations, they educate individuals on their current setup and emphasize the importance of taking email authentication seriously.
At the same time, Watchdog Cyber sees DMARC as a vital initiative to revisit with existing customers, encouraging them to enhance their security.


This Cyber News was published on securityboulevard.com. Publication date: Sat, 03 Feb 2024 02:13:03 +0000


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