What we learned over coffee at the year's biggest healthcare event

Healthcare organizations are dedicated to providing exceptional care, prioritizing the patient's satisfaction and experience through a patient-centered approach.
This approach ensures patients are firmly at the center of their care and engaged in each step, with a critical piece now being adoption of digital patient communications between the patient and their caregiver.
Health care organizations struggle with the complexities of achieving cohesion among different health systems, harnessing the predictive power of data analytics to anticipate patient compliance and addressing the persistent inequities that leave some patients struggling to access care.
New research from Webex shows 76% of respondents feel digital communication tools improve the patient experience, although using these tools are not currently a factor in selecting a healthcare provider with 61% still choosing a provider who did not offer digital communications.
Cloud communications platforms, such as Webex Connect, help healthcare organizations improve their overall patient engagement strategy.
Enabling communication across multiple channels and integrating into existing backend systems makes it quick and simple to introduce digital communications into existing processes and apps, supporting a healthcare providers digital transformation and helping to meet their patients on their choice of communication channel.
Webex Connect is helping to overcome these challenges by delivering a more patient-centric, connected experience through strategic partnerships, personalization, and innovative AI-driven insights.
If you were at HIMSS2024, you got to experience the power of Webex Connect and how we used it in our mobile ordering coffee bar, but the importance of it in the healthcare realm is the power of easing the communication and journey of the patient and clinician.
It's first important to explain that the Webex Connect mobile ordering experience isn't a smartphone app, unlike many modern retail communication solutions.
The mobile ordering experience at Café Cisco uses the drag-and-drop workflows, third-party systems integrations, and multi-channel digital communications within Webex Connect to connect patients with clinicians for a seamless healthcare experience.
In this case, we've applied our technology to showcase a mobile ordering experience.
We built our mobile-ordering journey to demonstrate what's possible when you take the best features of rich messaging channels-in this case, Apple Messages for Business and Google Business Messages-to create exciting new digital customer experiences.
The customer journey starts by scanning a QR code that triggers the experience.
Using Webex Connect's intelligent device detection, the customer is instantly offered a diverse drinks menu through either Apple Business Messages or Google Business Messages on their native messaging client.
This makes the experience highly accessible and, above all, faster than any app requiring login information.
On the business end, Webex Connect bundles and passes the order information to the relevant order management system, and, in this case, the barista making the drinks.
This experience is just one of countless use cases powered by Webex Connect's centralized communication platform.
Webex Connect's mobile ordering coffee bar experience is important.
Cisco built a method to report on the workflow so that you know what works and what doesn't, so that you could improve the experience for your patients and healthcare staff.
Learn more about Webex Connect and how it works alongside the Webex App and Webex Contact Center to enhance healthcare operations.


This Cyber News was published on feedpress.me. Publication date: Tue, 14 May 2024 20:13:06 +0000


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