The emergence of generative AI has put new resources in the hands of both attackers and defenders, and in 2024, Imperva believes the technology will have an even greater impact.
Understanding how attackers are leveraging the technology will be critical for organizations seeking to keep themselves-and their data-protected.
In this piece, our experts and thought leaders will explore the ways in which organizations will evolve to address the emerging challenges associated with generative AI, API vulnerabilities, and the ever-changing security market.
Karl Triebes, Imperva SVP and General Manager, Application Security, says it's easy to envision a future where 70% or even 80% of all web traffic comes from bots.
He notes that one of the biggest factors driving that growth will be generative AI solutions, which operate by using automated web crawlers to scrape websites and collect information from across the internet.
As both businesses and individual users grow more comfortable using generative AI, there will be a significant spike in activity associated with those crawlers.
Triebes points out that generative AI will make its presence felt in other areas, as well-including a shift toward AI-based coding in the future.
Alan Ryan, AVP, UK & Ireland, notes that as attackers invest in AI, so too must defenders.
Bad actors are investing heavily in AI in an attempt to gain an upper hand over defenders, which means organizations need to ensure they are investing in these solutions as well.
As attackers target APIs with greater regularity, organizations will be forced to take a more proactive approach toward identifying, classifying, and protecting all API endpoints in production.
This is particularly true for large organizations: enterprises with a revenue of at least $100 billion USD are between three and four times more likely to experience API insecurity than small or midsize businesses.
While API ecosystems are expanding rapidly, most organizations are still in the early stages of understanding how to effectively protect them.
Although it's common for today's businesses to have between 50 and 500 APIs in production, many don't know where they are deployed or what data they are accessing.
That put the organization, and their valuable data, at extreme risk.
Lebin Cheng, VP, API Security, Imperva, believes that will start to change this year.
According to Ryan, global vendors have an opportunity to leverage the vast amount of data they collect from millions of endpoints around the world to provide customers with the actionable insights they need to effectively defend themselves against modern threats.
In 2024, businesses won't just continue to invest in the same old solutions-they will increasingly look to innovate in ways that help them stand out from their competitors.
Many will invest in new analytics capabilities or leverage new or expanded cloud workloads-and they will assume the risk that comes along with them.
The continued rise of generative AI and increased focus on API security will be trends to watch in 2024, as will the consolidation of the security market and shift in the way organizations approach data security.
We look forward to having further discussions with our partners and customers to see what their biggest concerns and priorities are as we move into 2024.
This Cyber News was published on www.imperva.com. Publication date: Thu, 07 Dec 2023 14:43:05 +0000