As spotted by digital marketer Lily Ray, Google's AI Overviews, which summarizes internet content, struggles to show relevant location-based results. In 2017, Google made a change to its search engine that allows it to show results specifically optimized for your location. For example, if you are looking for the best PC parts store on Google.com and are based in the United Kingdom, you'll see results for UK-based local businesses only. This doesn't happen when you use the regular Google search, but the AI results will likely get better at understanding localized queries and websites. Previously, Google used to have separate country-code domains (like google.ng or google.com.br) so people could get results that were more relevant to their local area. So we’ll begin redirecting traffic from these ccTLDs to google.com to streamline people’s experience on Search," Google noted in a blog post. However, the experience may not be ideal all of the time, as you might see irrelevant results from other countries even when you are expecting localized answers. Over time, however, Google improved how it figures out where someone is searching from.
This Cyber News was published on www.bleepingcomputer.com. Publication date: Wed, 16 Apr 2025 14:50:17 +0000