"To fight back, we quickly assembled a dedicated team of over 100 experts to analyze these scams and develop effective countermeasures, such as updating our Misrepresentation policy to suspend advertisers that promote these scams," explains Google's 2024 Ads Safety Report. In particular, Google highlighted the use of generative AI tools to create deepfake video impersonations of celebrities and public figures to promote scams, which in the BleepingComputer experience are commonly investment and cryptocurrency scams. Google blocked 5.1 billion ads and suspended more than 39.2 million advertiser accounts in 2024, according to its 2024 Ads Safety Report released this week. While AI may be driving increased scams and malicious advertisements, Google also credits it for helping identify and enforce its policies on publisher pages. The company says the increasing enforcement activity is caused by the growing threat of AI-generated content, impersonation scams, and abuse of its ad platform. Lawrence Abrams Lawrence Abrams is the owner and Editor in Chief of BleepingComputer.com. Lawrence's area of expertise includes Windows, malware removal, and computer forensics. In 2024, the company added over 50 enhancements to its machine-learning models to help detect new threats before users could report them. Lawrence Abrams is a co-author of the Winternals Defragmentation, Recovery, and Administration Field Guide and the technical editor for Rootkits for Dummies.
This Cyber News was published on www.bleepingcomputer.com. Publication date: Wed, 16 Apr 2025 19:20:18 +0000