The US has filed a lawsuit against Google, accusing the search engine giant of abusing its dominance over the online ad market. According to the US Department of Justice, Google has monopolized the digital advertising market by entering into agreements with website owners and ad networks that prevent them from using rival search engines. The DOJ alleges that Google's market power has stifled competition and has deprived consumers of the benefits of competition, such as lower costs, increased options, and improved quality.
Google has responded to the charges and stated that its business practices are legal and not anticompetitive. In addition, it argued that its market dominance is due to its strong product offering, rather than to any anticompetitive practices.
The DOJ's lawsuit is just the latest in a series of antitrust cases against tech giants. In July, the Federal Trade Commission (FTC) took aim at Google for reportedly blocking competition in search advertising by preventing its rivals from using its search engine technology. The EU has also opened an investigation into Google's AdSense program, an online advertising platform.
The US lawsuit against Google raises a number of questions about the online advertising industry. How has Google's dominance over the online ad market affected competition? Will the lawsuit serve as a deterrent to other tech companies that may be engaging in anticompetitive practices? Will the decision impact the way digital advertising markets are structured in the future?
These are all questions that the US antitrust case against Google will help to answer. In the meantime, the case should be closely watched as it could have far-reaching consequences for the online advertising industry.
This Cyber News was published on www.bleepingcomputer.com. Publication date: Tue, 24 Jan 2023 19:04:02 +0000