Microsoft today announced the launch of Face Check, a new facial recognition feature for its Entra Verified ID digital identity platform.
Face Check allows businesses to match a user's selfie to their government ID or employee credentials, providing an extra layer of security for sensitive operations like password resets or help desk access.
Face Check leverages Microsoft's Azure AI services to compare the live selfie to the individual's verified photo ID in a privacy-respecting way.
Only the match results, and not any sensitive biometric data, are shared with the verifying application.
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This approach minimizes privacy and compliance risks associated with facial recognition technology, according to Patel.
Microsoft partners say Face Check is already delivering results.
BEMO, a leader in help desk services, has implemented Face Check to verify the identity of many of its help desk employees.
The company says that more than 100 BEMO business customers have also implemented Face Check.
Face Check enters a crowded identity verification market, but Microsoft is betting on integration over competition.
Face Check's open API approach may also give it an advantage for enterprise adoption.
Identity verification has become critically important with the rise in cybercrime and AI-enabled fraud.
By leveraging open standards over proprietary facial recognition tech, Microsoft is positioning Entra Verified ID as a universal hub for digital identity platforms.
With Face Check, Microsoft aims to make multi-factor identity verification seamless across devices, apps, and platforms.
The company hinted that more identity attributes like work history and legal entity validation will be supported soon.
For now, Face Check is available in preview mode free of cost.
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This Cyber News was published on venturebeat.com. Publication date: Tue, 06 Feb 2024 17:13:05 +0000