NOYB, a European privacy group has filed a complaint with Austrian authorities, alleging that Mozilla breached GDPR by enabling “Privacy Preserving Attribution” (PPA), a tracking feature in Firefox, by default without user consent. The European Center for Digital Rights (NOYB) based in Vienna, Austria has lodged a formal complaint against Mozilla, accusing the company of turning its Firefox browser into a “tracking tool” through the introduction of a privacy feature known as Privacy Preserving Attribution (PPA). In July 2024, Mozilla included the PPA feature in its Firefox update version 128.0. According to Mozilla, PPA is intended to help advertisers understand ad effectiveness without allowing individual websites to collect personal user data. According to NOYB’s report, the PPA feature violates users’ rights under the European Union’s General Data Protection Regulation (GDPR), as it involves data processing without obtaining explicit user consent. The advocacy group demands that Mozilla switch the feature to an opt-in system and properly inform users about the data collection.
This Cyber News was published on hackread.com. Publication date: Mon, 30 Sep 2024 18:43:05 +0000