Salespeople often use a list of features to promote their product or service, which I find amusing. Customers don't buy products, they buy solutions to their problems. Therefore, it is important for vendors to understand that customers are looking for a way to address their security and fraud issues and to make it easy for them to understand how their solution can help. To do this, vendors should bundle features into use cases that can be demonstrated and evaluated. For example, an application security protection bundle could include an app proxy, rate limiting and fast access control lists, path discovery, a web application firewall, L3/L4/L7 DDoS protection, bot defense, auto-certificates, malicious user detection, client-side defense, URI routing, service policies, synthetic monitors, TLS fingerprinting and device identification, and cross-site request forgery protection. Bundles like this allow customers to quickly and easily secure their applications and improve their security posture without introducing too much friction.
This Cyber News was published on www.securityweek.com. Publication date: Wed, 08 Feb 2023 17:22:03 +0000