The dangers of anthropomorphizing AI: An infosec perspective

The generative AI revolution is showing no signs of slowing down.
Chatbots and AI assistants have become an integral part of the business world, whether for training employees, answering customer queries or something else entirely.
At the same time, according to Deloitte's latest State of Generative AI in the Enterprise report, businesses' trust in AI has greatly increased across the board over the last couple of years.
More than 75% of consumers are concerned about misinformation.
The tendency to humanize AI and the degree to which people trust it highlights serious ethical and legal concerns.
Now, we have countless thousands more of these digital assistants, some of which are tailored to specific use cases, such as digital healthcare, customer support or even personal companionship.
Studies show that people overwhelmingly prefer female voices, and that makes us more predisposed to trusting them.
It's not just an ethical problem; it's also a security problem since anything designed to persuade can make us more susceptible to manipulation.
When it becomes almost impossible to tell the difference, we're more likely to trust AI when making sensitive decisions.
We become more vulnerable; more willing to share our personal thoughts and, in the case of business, our trade secrets and intellectual property.
Learn more on AI cybersecurity A magnet for cyber threats.
Generative AI will only become more sophisticated as algorithms are refined and the required computing power becomes more readily available.
Deepfake videos are far more convincing than just a couple of years ago.
The more we think of algorithms as people, the harder it becomes to tell the difference and the more vulnerable we become to those who would use the technology for harm.
While things aren't likely to get any easier, given the rapid pace of advancement in AI technology, legitimate organizations have an ethical duty to be transparent in their use of AI. AI outpacing policy and governance.
We have to accept that generative AI is here to stay.
Smart assistants can greatly decrease the cognitive load on knowledge workers and they can free up limited human resources to give us more time to focus on larger issues.
That's not to suggest businesses should avoid generative AI and similar technologies.
A dividing line between human and AI. In an ideal world, everything that's AI would be labeled and verifiable as such.
In other words, perhaps we should leave the anthropomorphizing of AI to the malicious actors.


This Cyber News was published on securityintelligence.com. Publication date: Wed, 26 Jun 2024 19:13:05 +0000


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