Rollout begins Jan 4, but few trust Google's motives.
Google Chrome will start blocking tracking cookies for random users next month.
Your humble blogwatcher curated these bloggy bits for your entertainment.
This feature will roll out to a small number of Chrome users at first before becoming generally available during the second half of 2024.Google's plan to phase out third-party cookies once and for all has been a long time coming.
Even if Tracking Protection does roll out smoothly, it will likely take a few years before third-party cookies truly become a thing of the past.
To be clear, every Chromium-based browser maker except for Microsoft intends to block this functionality.
In principle a good thing-it's absolutely bananas how sites and data-brokers are abusing the cookie system.
Downside is, of course, that we are giving even more power to Google, which not everybody might be comfortable with.
They are the biggest ad company on the planet and are also controlling the Browser that ~70% of people on the web are using.
Yup, that's Google, looking out for their ad business.
OK, they're eliminating 3rd party tracking cookies - and replacing it with a system where all your browsing history is broken down into site categories, and all that category-based browsing history is sent on request.
This is not in any way better than tracking cookies: Actually gives them more information, not less.
So this is to remove user control over what information advertisers get and what ads the user sees.
Apparently, only stupid people think this is a good idea.
If people think this is in any way a step in the right direction, they're either ridiculously uninformed or willfully obtuse.
This is literally just Google consolidating all of that tracking for themselves and selling it to the other companies who once got it for free.
Targeted ads will be all the more relentless and annoying.
If you actually think Google is going to do literally anything to help you, I wish you a speedy healing from your lobotomy.
You have been reading SB Blogwatch by Richi Jennings.
Richi curates the best bloggy bits, finest forums, and weirdest websites so you don't have to.
This Cyber News was published on securityboulevard.com. Publication date: Fri, 15 Dec 2023 17:13:05 +0000