How Kasada Counters Toll Fraud and Fake Account Creation for Enterprises

Toll fraud and fake account creation are two advanced threats that bad actors employ for massive profit.
Fake Account Creation is committed by a wide range of attackers, through automating the generation of new user accounts en masse, which then get used to fraudulently take advantage of the target.
The traffic generated by Toll Fraud and Fake Account Creation can easily be mistaken for real usage of an application.
This global retailer is targeted by some of the industry's most sophisticated adversaries, wreaking havoc through fake account creation, fraudulent checkout, scraping, and SMS toll fraud.
Prior to Kasada, their bot defense tool was built-in bot protection from their CDN provider.
Customer #2: Leading Global Streaming Platform As one of the leading streaming platforms for gamers across the planet - with over 100m monthly active users - fake account creation compounded the SMS fraud, fueling infrastructure scaling nightmares for our second customer.
The chart below breaks down the traffic into bots and humans.
Prior to using Kasada, this customer had no idea there were so many bots on their site or that they were costing them hundreds of thousands each and every month.
Despite their existing bot detection tools saying otherwise - in both cases, some clever employees at each organization began to suspect that the traffic patterns they were seeing were indicative of automated tools rather than real users.
To stop fake account creation and toll fraud, you need to detect these actions in the first place.
Kasada specializes in invisibly and effectively separating bad bots from legitimate users - without making people perform puzzling tests, like CAPTCHAs.
After only an hour of going live with Customer #1, Kasada quickly detected thousands of bots attempting to register accounts and was able to turn them away.
Over the first 48 hours of implementation, Kasada discovered and deterred approximately 9 million automated bots.
Prior to hitting Kasada, the CDN's built-in bot management tool should have filtered out the bots, but we found otherwise.
When Customer #2 first implemented Kasada, we quickly found that over 70% of the traffic was from bots that were successfully bypassing their original anti-bot provider, in order to commit fraud.
Kasada's Bot Defense solution put a stop to that.
Many in the industry complain of the hidden complexities involved in implementing bot detection, both during the initial onboarding and the ongoing maintenance required to play the game of cat and mouse with attackers.
Optimized User Experience: Significantly reduced malicious bot traffic, preventing the creation of millions of fake accounts.
Our streaming platform customer was unaware that 75% of their website traffic was attributed to bots.
Eliminated Fake Account Creation: Significantly decreased malicious bot traffic to their authentication service, preventing millions of fake accounts from being created.


This Cyber News was published on securityboulevard.com. Publication date: Sat, 02 Dec 2023 10:13:06 +0000


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