Understanding how to best serve customers is a primary focus for retailers.
Retailers need to know what their customers are buying, when they're buying it, and their feelings while shopping.
Stationing staff members in the store to gauge customer reactions is not an efficient solution.
This is where Meraki and EVERYANGLE come into play, enhancing the customer-focused daily operations of the Cisco Store.
The outdoor MV63 monitors the entrances and exits of the store.
The data from these Meraki cameras is utilized by EVERYANGLE in the Cisco Store in various ways.
A challenge for physical stores is obtaining metrics comparable to online stores, making it difficult to tailor the retail experience effectively.
EVERYANGLE's technology levels the playing field for physical retailers.
EVERYANGLE uses data from the directional cameras MV12 and MV63 to help the Cisco Store better understand its visitors.
The Next Generation Footfall App breaks down customer genders and ages, monitors their satisfaction levels post-visit, and tracks the time spent in various store sections.
Data from a Cisco Live event revealed a 50:50 male to female customer ratio, contrary to the expected 60:40, leading to adjustments in the Store's product range.
EVERYANGLE determines purchase conversion rates at physical locations by analyzing integrated sales data and foot traffic.
Their machine learning and AI algorithms provide 95% accurate customer insights.
EVERYANGLE's True Customer Identification accurately distinguishes genuine shoppers from non-customers.
This empowers retailers with precise customer data, crucial for targeted strategies and store optimization, ensuring decisions reflect real customer activity.
The Cisco Store can thus easily gauge customer demographics, engagement, and group dynamics without a heavy in-store staff presence, adjusting displays and marketing tactics accordingly.
This data is used to maintain smooth store operations and continuously improve performance.
Meraki's people detection capabilities, integrated with EVERYANGLE, help the Cisco Store maintain top-notch security.
Meraki and EVERYANGLE enable the Cisco Store to better understand its customers and serve them effectively, prioritizing their security and privacy.
The analytics and dashboards facilitate customer service improvement, ensuring customers leave with a positive shopping experience.
This Cyber News was published on feedpress.me. Publication date: Fri, 26 Jan 2024 17:13:04 +0000