Our Meraki MT sensors are designed to support healthy, safe spaces.
Enhancing shopper comfort: The more comfortable a shopper is in-store, the more motivated they are to engage deeply with its products and ultimately purchase.
Comfort can mean everything, from temperature to humidity to air quality, and that's exactly what our sensors can easily detect and alert retailers to.
One MT sensors customer, SAMSØE SAMSØE, is a Danish retail company with 60+ stores across Europe.
They've set up MT14 indoor air quality sensors, using MV cameras as a gateway, to ensure that the temperature of their stories is precisely at 22°C, as they found that customer engagement is the highest at this temperature.
Stores that are too cold discourage customers from trying on apparel, and on the flip side, stores that are too hot or humid cause shoppers to leave before they've had a chance to see the full store inventory.
Because our sensors are cloud-managed from our Meraki dashboard, retailers can not only act quickly and remotely, but they can view historical data to understand trends and adapt their stores accordingly.
Protecting sensitive inventory: Some organizations require precise in-store environments for their assets to remain usable and compliant, like grocery stores or food and beverage retailers.
Our sensor can automate monitoring and alerting to temperature fluctuations, so retailers know when something is wrong and can have a historical log.
Supporting sustainability: Operating physical stores requires a lot of energy - keeping lights on, running internet, connecting all the smart devices, and more.
Our sensors can help monitor and control power consumption, particularly during off-hours.
Retailers can automatically power off devices such as display screens when stores are closed so they can reduce energy waste and, ultimately, operational cost.
In the future, stores will be able to search for and digest their sensor data more easily.
Given that many stores tend to have multiple retail locations, which can sometimes be spread across different cities or states, it is important for store owners to be able to quickly look across their locations and identify where there are issues.
This will help direct a store owner's time and attention to stores that need it the most.
Sharing products with shoppers that are aligned as well as possible to precisely what they are looking for will help them feel that it is a good shopping experience and will encourage them to return to that store in the future.
A study found that 82% of shoppers want brands to embrace sustainable and people-first practices, and three quarters of Gen Z shoppers cite that sustainability is more important than the brand name when making purchasing decisions.
Stores can respond by assessing their value chain and ensuring that they are supporting ethical practices at each step, as well as sharing externally what they are doing to support sustainability.
Secondly, retailers will begin to prioritize solutions that save store managers' and associates' time, so they can focus their attention on providing the best possible customer experience.
Lastly, there may be a focus on differentiating the store from others to grab shopper mindshare.
This Cyber News was published on feedpress.me. Publication date: Sat, 13 Apr 2024 00:28:03 +0000