Retail Tech Deep-Dive: Webex Connect

Jeremy leads sales in North and South America for the Webex cloud communications platform solution.
With several leadership roles over the years, Jeremy has deep mobile industry expertise that's been leveraged across many vertical markets including retail, healthcare, pharmacy, telecom, hospitality, utilities and transportation.
Webex Connect is an enterprise-grade Communication Platform as a Service for orchestrating and automating end-to-end customer journeys in a single, cloud-based solution.
Our CPaaS solution revolutionizes customer experiences by streamlining processes such as order status notifications, refunds, and returns inquiries.
Customers are empowered to self-serve, effortlessly modifying orders or updating delivery information through the seamless integration of AI-driven chatbots.
Webex Connect provides rich, integrated customer engagement, helping to drive navigation to stores, answer questions on hours and inventory, and reach retail associates to answer more complicated questions.
Plus, Webex Connect integrates into existing backend systems, allowing retailers to harness valuable customer data for creating personalized shopping experiences across various channels.
Retailers these days are competing on customer experience, so the ability to deliver distinctive experiences is essential.
With the automation Webex Connect enables, employees' time is freed up to focus on more important tasks.
Webex Connect plays a pivotal role in enhancing operational efficiency for the Cisco Store.
Leveraging this platform, the team has successfully programmed contextual prompts and implemented a responsive chatbot to address simple customer queries round-the-clock.
As an enterprise-grade CPaaS solution, Webex Connect is accessible to everyone: developers and businesses alike can create end-to-end customer journeys within the platform.
We anticipate businesses leveraging CPaaS not only to adopt the latest communication channels, but also to craft synchronized customer journeys at every touchpoint.
Think: experiences where every interaction works together to build a cohesive, multi-channel journey.
As organizations invest in data, machine learning, and AI capabilities, they gain the tools to understand customers at a granular level; Webex Connect provides out-of-the-box AI capabilities as well as seamless integration with retailers' existing AI platforms and investments.
Convenience is expected to remain a top priority for customers in the future.
A seamless fusion of online and offline shopping experiences, like buy online and pick up in-store, is also likely to be a focal point.
Customers will begin to expect proactive outreach rather than initiating reactive support - they want brands to anticipate their needs before they even know of them themselves.
Currently, 75% of connected customers prefer to interact with retail brands using digital messaging channels - and that's only expected to increase.
To be consistent with consumer preferences, brands will continue to prioritize digital-first, personalized communications, which will become more integrated and more sophisticated by improving how customer data and touchpoints are leveraged.


This Cyber News was published on feedpress.me. Publication date: Thu, 01 Feb 2024 17:13:04 +0000


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