McAfee Project Mockingbird defends users against AI-generated scams and disinformation

McAfee announced its AI-powered Deepfake Audio Detection technology, known as Project Mockingbird.
This new, proprietary technology was developed to help defend consumers against the surging threat of cybercriminals utilizing fabricated, AI-generated audio to carry out scams that rob people of money and personal information, enable cyberbullying, and manipulate the public image of prominent figures.
Increasingly sophisticated and accessible Generative AI tools have made it easier for cybercriminals to create highly convincing scams, such as using voice cloning to impersonate a family member in distress, asking for money.
Anticipating the ever-growing challenge consumers face in distinguishing real from digitally manipulated content, McAfee Labs, the innovation and threat intelligence arm at McAfee, has developed an advanced AI model trained to detect AI-generated audio.
McAfee's Project Mockingbird technology uses a combination of AI-powered contextual, behavioral, and categorical detection models to identify whether the audio in a video is likely AI-generated.
The unveiling of this new AI technology is also further evidence of McAfee's focus on developing a comprehensive portfolio of AI models that are cross platform and serve multiple uses cases to safeguard consumers' digital lives.
While there's no proven reason as to why Mockingbirds mock, one theory behind the behavior is that female birds may prefer males who sing more songs, so the males mock to trick them.
Consumers are increasingly concerned about the sophisticated nature of these scams, as they no longer trust that their senses and experiences are enough to determine whether what they're seeing or hearing is real or fake.
More than half of Americans are concerned that the rise in deepfakes will influence elections, undermine public trust in the media, and be used to impersonate public figures.
Worries around the proliferation of scams thanks to AI and deepfakes is also considerable at 57%. The use of deepfakes for cyberbullying is concerning for 44% of Americans, with more than a third of people also concerned about deepfakes being used to create sexually explicit content.
For over a decade, McAfee has used AI to safeguard millions of global customers from online privacy and identity threats.
By running multiple models in parallel, McAfee can perform a comprehensive analysis of problems from multiple angles.
Structural models are used to understand the threat types, behavior models to understand what that threat does, and contextual models to trace the origin of the data underpinning a particular threat.
Utilizing multiple models concurrently allows McAfee to provide customers with the most effective information and recommendations and reinforces the company's commitment to protecting people's privacy, identity, and personal information.


This Cyber News was published on www.helpnetsecurity.com. Publication date: Mon, 08 Jan 2024 11:13:04 +0000


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