WASHINGTON - Facebook and Instagram will require political ads running on their platforms to disclose if they were created using artificial intelligence, their parent company announced on Wednesday. Under the new policy by Meta, labels acknowledging the use of AI will appear on users' screens when they click on ads. Microsoft unveiled its own election year initiatives on Tuesday, including a tool that will allow campaigns to insert a digital watermark into their ads. These watermarks are intended to help voters understand who created the ads, while also ensuring the ads can't be digitally altered by others without leaving evidence. The development of new AI programs has made it easier than ever to quickly generate lifelike audio, images and video. In the wrong hands, the technology could be used to create fake videos of a candidate or frightening images of election fraud or polling place violence. While officials in Europe are working on comprehensive regulations for the use of AI, time is running out for lawmakers in the United States to pass regulations ahead of the 2024 election. Earlier this year, the Federal Election Commission began a process to potentially regulate AI-generated deepfakes in political ads before the 2024 election. Democratic U.S. Rep. Yvette Clarke of New York is the sponsor of legislation that would require candidates to label any ad created with AI that runs on any platform, as well as a bill that would require watermarks on synthetic images, and make it a crime to create unlabeled deepfakes inciting violence or depicting sexual activity. The U.S. isn't the only nation holding a high-profile vote next year: National elections are also scheduled in countries including Mexico, South Africa, Ukraine, Taiwan, India and Pakistan. AI-generated political ads have already made an appearance in the U.S. In April, the Republican National Committee released an entirely AI-generated ad meant to show the future of the United States if Biden, a Democrat, is reelected. The ad was labeled to inform viewers that AI was used. In June, Florida Gov. Ron DeSantis' presidential campaign shared an attack ad against his GOP primary opponent Donald Trump that used AI-generated images of the former president hugging infectious disease expert Dr. Anthony Fauci. "It's gotten to be a very difficult job for the casual observer to figure out: What do I believe here?" said Vince Lynch, an AI developer and CEO of the AI company IV.AI. Lynch said some combination of federal regulation and voluntary policies by tech companies is needed to protect the public. Meta's new policy will cover any advertisement for a social issue, election or political candidate that includes a realistic image of a person or event that has been altered using AI. More modest use of the technology - to resize or sharpen an image would be allowed with no disclosure. Besides labels informing a viewer when an ad contains AI-generated imagery, information about the ad's use of AI will be included in Facebook's online ad library. Google unveiled a similar AI labeling policy for political ads in September. Under that rule, political ads that play on YouTube or other Google platforms will have to disclose the use of AI-altered voices or imagery. Along with its new policies, Microsoft released a report noting that nations such as Russia, Iran and China will try to harness the power of AI to interfere with elections in the U.S. and elsewhere and warning that the U.S. and other nations need to prepare. "As the election cycle progresses, we expect these actors' tradecraft will improve while the underlying technology becomes more capable."
This Cyber News was published on apnews.com. Publication date: Thu, 30 Nov 2023 23:19:27 +0000