Google adds disclosure requirements for AI-generated or digitally altered content in political ads as elections loom.
Google has added an additional disclosure requirement for election advertisers using digitally altered or AI-generated content, in its latest effort to avoid misinformation ahead of key elections this year.
Google said it will generate an in-ad disclosure for feeds and shorts on mobile phones and in streams on computers and televisions.
For other formats users will be required to provide a prominent disclosure, with acceptable language varying according to the ad's context.
In September Google said it would require disclosures for synthetic and digitally altered content in election ads, and would require YouTube creators to disclose when they have used realistic altered or synthetic content, displaying a label indicating this to users.
The company in March said its AI chatbot Gemini would be restricted from answering election-related queries in order to avoid accusations of spreading misinformation.
Facebook and Instagram parent Meta Platforms said last year advertisers would need to disclose if AI or other digital tools were used to alter or create political, social or election-related ads on the two social media platforms.
The company said in May it had found a Facebook and Instagram propaganda network designed to sway public opinion in Israel's favour over the war in Gaza and using material that appeared to be generated using AI as part of its operations.
Meta already labelled images created by its own AI services, which include invisible watermarks and metadata that can alert other companies that the image was artificially generated.
The policies come amidst growing concern over the potential for misuse generative AI systems that can create fake visual content that appears authentic.
AI-generated content was widely distributed during recent elections in India, including synthetic content creating fake images of Bollywood celebrities.
This Cyber News was published on www.silicon.co.uk. Publication date: Tue, 02 Jul 2024 11:43:06 +0000