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Google is phasing out ad personalization for some AdSense products

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search, AdSense for Shopping, and Programmable Search Engine.
This change aims to enhance user privacy and align with Google's plans to retire third-party cookies in Chrome.
These changes mean you'll see fewer personalized ads related to your browsing history when using certain features of websites.
While you may still encounter Google or advertiser cookies after clicking on an ad, Google plans to discontinue using cookies shared with Google properties for measurement purposes in the upcoming months.
When these changes are widely live, you will also lose the ability to modify ad settings through Google Ad Settings, which includes blocking ads or setting preferences for ads served via AFS, AFSh, or ProSE on publisher sites.
Google shares plans for blocking third-party cookies in Chrome.
Google Chrome's new cache change could boost performance.
Google Chrome emergency update fixes 6th zero-day exploited in 2023.
Google Drive users angry over losing months of stored data.
Malware dev says they can revive expired Google auth cookies.


This Cyber News was published on www.bleepingcomputer.com. Publication date: Sun, 03 Dec 2023 21:15:19 +0000


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