Meta says its generative artificial intelligence advertising tools cannot be used to power political campaigns anywhere globally, with access blocked for ads targeting specific services and issues.
The social media giant said earlier this month that advertisers will be barred from using generative AI tools in its Ads Manager tool to produce ads for politics, elections, housing, employment, credit, or social issues.
Ads related to health, pharmaceuticals, and financial services also are not allowed access to the generative AI features.
Also: Meta rolls out new ways for Facebook creators to increase their engagement.
This policy will apply globally, as Meta continues to test its generative AI ads creation tools, confirmed Dan Neary, Meta's Asia-Pacific vice president.
Meta - whose social media platforms include Facebook, Instagram, WhatsApp, and Threads - has flagged AI as a top priority and plans to add generative AI capabilities across all these platforms.
A sandbox was introduced in May to provide a testbed for Meta's new generative AI tools for advertisers, including background generation, text variation, and image outcropping.
The company also unveiled an AI chatbot, called Meta AI, that includes an AI image generator tool called Emu.
These images can be rendered and used across Meta's chat platforms including WhatsApp and Instagram.
Asked about the adoption rate of its AI products, Neary said more than half of advertisers are using the company's Advantage+ tools to optimize images and text in their ad creatives.
Its ad tools have helped advertisers clock a $10 billion run rate from Advantage+ shopping campaigns, he added, citing figures shared by Meta's CEO and founder Mark Zuckerberg during the company's recent earnings.
Further emphasizing the role of AI, Neary noted that 20% of content on Facebook and Instagram Feeds now are recommended by AI. Concerted efforts were made more than a year ago to show more relevant content powered by recommendation engines, rather than content organized around people followed by Meta users.
AI also powers better outcomes for marketers, with tools such as Advantage+ suite automating their tasks, Neary said.
Also: AI safety and bias: Untangling the complex chain of AI training.
Some 3.96 billion use at least one of Meta's services each month, with 3.14 billion tapping at least one service on a daily basis.
Asked how data across its products and services are integrated and used to train its generative AI tools, Neary said a variety of sources are tapped.
Publicly shared posts from Instagram and Facebook, including photos and text, are part of the data used to train the generative AI models that power the features it announced earlier this year.
Also: Watch out: Generative AI will level up cyber attacks.
On how Meta is addressing the growing concern about AI safety and personal data use, Neary pointed to a dedicated cross-disciplinary team that is tasked to ensure its technology is designed and used responsibly.
The team also gathers feedback from external experts and regulators, he added.
This Cyber News was published on www.zdnet.com. Publication date: Sun, 03 Dec 2023 23:59:06 +0000