Mid-sized firms are increasingly concerned about the risks posed by deepfake technology, yet many remain confident in their ability to manage these threats. Deepfakes, synthetic media generated by AI, can be used for malicious purposes such as impersonation, misinformation, and fraud. This article explores the dual sentiment among mid-sized businesses: the worry about potential deepfake attacks and the confidence in their cybersecurity measures to counteract these risks. It highlights the importance of awareness, preparedness, and investment in advanced detection tools to mitigate the impact of deepfakes. The discussion also touches on the evolving threat landscape where deepfakes are becoming more sophisticated and accessible, urging organizations to stay vigilant and proactive. By understanding the challenges and adopting robust strategies, mid-sized firms can better protect their digital assets and maintain trust with stakeholders in an era of AI-driven deception.
This Cyber News was published on www.darkreading.com. Publication date: Fri, 10 Oct 2025 14:30:11 +0000