It's safe to say that in 2023, the Internet of Things train has left the station and is full speed ahead. From smart thermostats in our homes, to wearable devices like fitness monitors, to remote security cameras and connected healthcare technology, IoT devices are now everyday objects that have transformed our lives.
The information these devices hold and transmit is often considered private and sensitive.
Most buyers really don't know much about the security of the devices they purchase and use today, but consumers should have the right to assume in good faith that what they are purchasing can be relied on to be secure, because the stakes are very high if these devices fail to meet that promise.
We have seen many instances of breach over the years because of lapsed IoT device security.
Thus, raising the standard for the security of consumer smart devices and the transparency around their privacy and security will help protect American consumers.
This move would also encourage manufacturers to adhere to more stringent cybersecurity benchmarks, while motivating retailers to promote devices that prioritize security and digital trust.
It has the potential to instill a sense of assurance and reliance in consumers, giving them the confidence to know that the device they are acquiring has undergone testing to fulfill specific cybersecurity criteria.
Comprehensive Evaluation: To qualify for the trust mark, organizations must undergo a comprehensive evaluation of their cybersecurity practices.
Instead, organizations must commit to ongoing monitoring and improvement of their cybersecurity measures to maintain the trust mark.
Industry-Tailored Criteria: Recognizing that different industries face unique cyber risks; the U.S. Cyber Trust Mark initiative establishes tailored criteria for different sectors.
We believe the U.S. Cyber Trust Mark initiative represents a pivotal step towards a more secure digital ecosystem.
That's why we are passionate about backing the U.S. Cyber Trust Mark project.
DigiCert has also actively participated in enhancing IoT cybersecurity through multiple other initiatives, such as the Cloud Security Alliance, Matter and NIST standards development.
The kind of assurance the Trust Mark labeling provides is in demand by consumer.
Just look at the numbers: DigiCert research finds If companies do not manage digital trust effectively, they stand to lose customers.
Our survey found 84% of customers would consider switching to another company if they lose confidence in digital trust - and 57% say switching would be likely.
By incentivizing organizations to prioritize cybersecurity and acknowledge their efforts through a recognized certification, it encourages the adoption of best practices and continuous improvement in security and digital trust.
As the program gains momentum, it has the potential to significantly enhance cybersecurity measures across industries, making the IoT use safer for everyone involved.
Whether you're a business owner, an investor, or a consumer, the U.S. Cyber Trust Mark becomes a symbol of confidence in the face of ever-evolving cyber threats and privacy concerns.
In this role, he oversees strategic market development and champions digital trust across organizations to protect servers, users, devices, documents, software and more.
This Cyber News was published on www.cyberdefensemagazine.com. Publication date: Mon, 01 Jan 2024 06:13:03 +0000