Marketing teams need a comprehensive bot management solution to address the challenges posed by bot traffic and protect marketing analytics.
Bot management is designed to protect marketing efforts from bot-generated invalid traffic by accurately and efficiently classifying traffic and stopping unwanted.
Examples of good bots include search engine crawlers that play a crucial role in building and maintaining a searchable index of web pages.
One example of this is using bots for credential stuffing, one of the most common types of bot attacks.
The Open Web Application Security Project has compiled a comprehensive list of 21 bot attacks in its Automated Threat Handbook.
If a marketing team relies on website traffic data to determine the success of a campaign, inflated numbers due to bot traffic can make them believe that their efforts are more successful than they are.
Bots can pose security risks by attempting to exploit vulnerabilities, steal sensitive data, or perform automated attacks on marketing platforms or websites.
A good bot may generate an impression for a page on your website that you advertise, but that ad click never converts.
These fake impressions originating from bots can lead to a lower performance for advertisers and result in skewed marketing analytics, ultimately leading to incorrect decision-making.
Accurate data and insights: A bot management solution can help marketing teams identify and filter out bot traffic, ensuring their analytics are based on genuine human interactions.
Improved ROI: By eliminating bot traffic and ad fraud, marketing teams can ensure their budgets are spent on reaching real customers, leading to a higher return on investment for their marketing efforts.
Implementing a bot management solution can help maintain website performance and ensure a smooth experience for genuine users.
A robust bot management solution can help protect businesses from these threats and safeguard their valuable data.
Breaking down silos: Implementing a bot management solution requires close cooperation between marketing and security teams.
In short, effective bot management protects your marketing budget from wasted clicks and impressions, maintains a level playing field for fair competition, and safeguards your campaigns against fraudulent activities.
Imperva empowers marketing teams to make informed business decisions based on accurate analytics by offering full visibility and control over human, good, and bad bot traffic.
Our Advanced Bot Protection provides industry-leading bot management capabilities that safeguard mission-critical websites, mobile apps, and APIs from all automated threats.
It protects your marketing metrics, KPIs, and conversion rates from unwanted bot traffic so that you can base your marketing decisions on genuine human interactions rather than misleading bot traffic.
Our comprehensive solution provides clear visibility into bot traffic and gives businesses the control they need to make informed decisions based on accurate analysis.
Unlike other bot management vendors, we offer the dedicated support of a team of expert bot analysts with more experience fighting bad bots than any competing solution.
This Cyber News was published on www.imperva.com. Publication date: Sat, 18 May 2024 08:43:05 +0000