This is the season when marketers, just like everyone else, try to predict what lies ahead in the new year.
Throughout 2023, Cisco Marketing has been looking at the latest trends and how they will shape the future of marketing.
Welcome to the era of change, where the marketing game is always evolving.
As marketers, it's essential for us to track all changes, keep our finger on the pulse, and stay up to date with current trends.
The line between consumer and business buyer is blurred and we now realize it doesn't matter - consumer or business, we are marketing to humans and the way we consume content is rapidly changing.
Carrie Palin, Cisco SVP and Chief Marketing Officer, included her thoughts on the rapid change in marketing in her keynote presentation: Greater Together with Future-Ready Marketing.
Carrie highlighted three pivotal trends: AI, encompassing the buzz surrounding generative capabilities, applying a digital-first approach, and the cultivation of modern legendary teams, and delved further into how our company is going to turn these ideas into action.
Apparently, the marketing world is abuzz with AI excitement.
As keynote speaker Mitch Joel stated in his talk: at its core, Generative AI tools are reinventing the very essence of marketing.
The topic of Building Legendary Teams was explored deeply by Luxy Thuraisingam and her panelists during their roundtable discussion.
The evolving reality raises certain questions, such as: How the roles of sales and marketing have and will continue to evolve.
The conversation during the BIS Marketing BIS Panel Session: The Art of Sales and Marketing Alignment: Empowering Growth provided some interesting answers.
As Carrie Palin stated in her talk, developing modern legendary teams starts and ends with the people: inclusive and diverse culture, diversity of thoughts around the table.
This is why we also focus on contemplating a sustainable future: on the power of purpose, how to find and develop your purpose, and promote it.
Having insight into trends ignites our drive to respond.
Here is another interesting statistic: According to Zendesk, 73% of consumers want to be able to seamlessly move between channels, while per McKinsey only 12% of digital platforms are highly integrated.
With this in mind, Cisco is excited to announce that we are embarking on a journey to integrate our own industry-leading co-marketing experience: Cisco Marketing Velocity.
Imagine a seamless experience where finding the right asset, campaign, or learning takes just 5 clicks or less.
Growing demand by precisely targeting leads with integrated account-based insights and find campaigns to help grow your market for managed services, SaaS, and SMB customers.
For the first time ever, we are bringing Marketing Velocity Central and Marketing Velocity Learning together so you can execute your end-to-end co-marketing strategy on a single, integrated platform.
This Cyber News was published on feedpress.me. Publication date: Wed, 06 Dec 2023 19:13:04 +0000