The goal is to discover how each individual's formal and informal education, professional and personal experience, enthusiasm for cybersecurity, and dedication to the company's mission help make Fortinet one of the world's leading cybersecurity companies.
In each profile, we'll learn why the employee believes Fortinet is a great place to work, discuss their role within the organization, and get their unique insights into our culture built on teamwork, inclusion, and innovation.
Alex has been a product marketing manager at Fortinet in the San Francisco Bay Area for almost two years.
Her career spans 25 years working in product marketing for technology companies, from very small organizations to large global companies.
After earning a baccalaureate in economics, Alex also took university-level courses in business administration, telecom engineering, and marketing.
Out of school, she worked in presales for the African market and traveled to exotic locales like Togo and Gabon before landing in Paris, then San Diego, back to Paris, and eventually the Bay Area, where she's resided now for the last decade.
I think the biggest misconception is that you need to be very technical to market the products.
Of course, you need to understand what the product does, but at Fortinet, we have great technical teams to help with the deep technical issues.
It means you understand the customer's needs and can clearly define the benefits.
People skills like teamwork, empathy, and collaboration.
In product marketing, you are usually interacting with many different teams and people around the world.
You need to put yourself in their shoes to understand what their needs are and how they are using assets.
Same for when you speak to analysts: You have to understand what their goal is to be able to interact with them in the best way possible and give them the information they need.
In any role, whether in cybersecurity or not, soft skills are key.
Creativity can make you stand out in this very technical space.
Product marketing is at the border of many areas, from marketing to product management, to data analytics, sales, and many more.
As product marketers, we try and innovate in our messaging and delivery every day.
We need to be open and truthful about what our product does to build a long-term relationship with partners and customers.
Get into cybersecurity earlier because that is where the market is going, and it will continue to grow.
Pursuing a career in cybersecurity is a smart move given the diversity of roles and occupational pathways open to individuals interested in making a positive impact on the world while making a living.
This Cyber News was published on feeds.fortinet.com. Publication date: Tue, 02 Jul 2024 15:43:05 +0000