Digital customer experience is a hot topic these days.
In all seriousness, digital customer experience is one of the most important differentiators for your business.
At its core, DCX is about the customer journey-a guided path for your customers to help them adopt a solution and achieve their business outcomes.
The result is a digital journey that will gracefully guide your customer to value and success.
Recognize where customers slow down or need extra help, and quickly make the necessary adjustments to remove friction and optimize their experience.
More than two-thirds of your customers start their experience with online search.
Your analytics team should be able to predict how customers engage, enabling you to personalize how you deliver content to them through their preferred channels-which of course should all be connected and synchronized so the experience feels cohesive as the customer moves between touch points.
If the customer is stalled and needs human intervention, the system should trigger an alert to the appropriate sales or customer success person and prescribe the action they should take with the customer.
Building an orchestration engine powered by data science and AI takes everything you know about a customer-who they are, what they have, how they behave, what they should do next-and feeds those insights into an AI infrastructure that makes decisions, automatically, on what content to deliver to what customer in what way.
Your orchestration platform is the brain of the Digital Customer Experience that determines and delivers the type of anticipatory, individualized experience your customers expect.
Cisco is a channel-led company, and we have found that delivering customer experience works a whole lot better when we combine efforts with our partners.
Lifecycle Advantage empowers partners to leverage and co-brand Cisco's digital journeys to guide our mutual customers through the lifecycle.
It's a powerful program used by more than 7,000 partners globally, and two of the most popular program tracks are Customer Success and Renewals.
In Lifecycle Advantage Customer Success, partners put their customers on a digital adoption journey.
An essential pillar of a successful DCX strategy is the online customer community.
For us, it's a vital source of insight into customer perceptions and needs.
70% of all Cisco customers who progress from one lifecycle stage to the next have recently interacted with digital content.
As it turns out, it's not much of an exaggeration to say that Digital Customer Experience is the most important function in your entire company.
Ultimately, we believe that DCX is the key to transforming your business, building sustainable growth, and delivering long-term customer value.
Maximize your digital customer experiencethrough Cisco's Lifecycle Advantage program.
This Cyber News was published on feedpress.me. Publication date: Wed, 06 Dec 2023 16:43:05 +0000